Become Your Own Social Media Manager!

 

Social Media Marketing

Become Your Own Social Media Manager! Social internet marketing is the quickest growing platform for on-line marketing. You’ll do well to comprehend the opportunities and potential involved with these kinds of campaigns, whether or not you’ve already embraced it. Social network is an incredible opportunity to get valuable exposure for your company, whether on-line or offline. There is the possibility to gain free exposure to potentially thousands of individuals. Free press is not to be easily dismissed, given how competitive and expensive it may be for paid advertising. A successful campaign throughout the early phases of a brand new business’s life could make the distinction between failure and success. Be cautious that you don’t go too far and over expose your product, service or business.

 Become Your Own Social Media Manager! (For Free)

It is highly suggested to upload to your social media accounts daily to have constant community engagement. This is essential for your SEO ranking and relevancy. Canva® is an amazing platform for creating easy and professionally laid out classic media memes for Instagram, Facebook, Twitter and Tumblr etc.  Make sure to use relevant #hashtags, create interesting, engaging, sharable content, and don’t forget to link back to the relevant content on your website.

Post Engaging Content

Put simply, don’t post too often or spam so much that your company is disregarded and not taken seriously, or you lose followers. There’s already so much daily input on social network sites. Create good, relevant content that is engaging. Another distinctive aspect is an opportunity to interact on a personal level with your clients and create an interactive community. These days, mobile is king, so create an app that people can easily assess. Your main income generate sites should be treated as a distinct entity as your.com or off-line campaigns so be cautious you do no turn them into miniature versions of those campaigns, ensure that they CLICK THROUGH. Use the different, fun and graphically engaging features and distinctive ways which are offered to organize your accounts in order that they encourage more interaction and personal engagement.

Hootsuite Dashboard- Your Control Hub

No time? Create many posts at once and schedule their daily delivery on Hootsuite®. Create a free account with them here.

There’s a tremendous amount of engagement inside the social network world. I’m sure you have noticed how almost everyone is asking for “likes, shares”, and comments, all day every day, we live by it now. Those who successfully use these strategies do end up reaping more benefits later on and getting higher ranked in all of the major search engines. Engagement is not just about chasing “likes”, it is so much more than that. By staying engaged with your audience you can keep them updated about the most recent news and events in your company, let them understand your company more via your blog and social media, your will understand them more and what they’re searching for.  Have giveaways, quizzes, free classes and coupons, create one day SALES EVENTS! This keeps them interested and increases your opportunities to turn them into customers, even friends. Your may have heard the SEO mantra: CONTENT IS KING.

These are the core principles of a prosperous business and are very achievable through daily per-scheduled social network posting. Many applications, web sites, and social media accounts have favored the idea that getting more social shares results in better rankings, increased popularity and undoubtedly more attractiveness. Even the most established of brands can’t fail to embrace the importance of keeping up their appearance, so it is time to pre-schedule posts via Hootsuite and  create them through Canva! Social internet marketing is rapidly growing in importance. Over the next few years we’ll see a rise and fall in different platforms and more competition in Googles’ organic results. The fact will remain that the kinds of campaigns that simply offer engaging, well crafted content will dominate the offline and online worlds. If you don’t embrace utilizing them to engage, you’ll risk being left behind, so become your own social media manager today!

We just met a milestone and created 100 projects, sign up today with Canva® here: https://www.canva.com/.

 

Choosing a SEO- Why A Month-To-Month Plan is Best

Hiring an experienced SEO company is one of the most important things that you can do when it comes to choosing the best SEO company for your needs. Hiring an SEO consultant or an ethical SEO company can help your company to achieve increased traffic from new customers, increased brand recognition, and increased revenue. However, before you choose to hire any SEO firm, you should research the many different firms that are available to provide search engine optimization services. If you are unfamiliar with how search engines work, you may want to consider hiring an SEO expert that can offer you more insight into the matter. The following article will discuss some of the key dangers of hiring an SEO firm that may be experienced by many individuals who are looking to increase their online presence.

The biggest danger of choosing an unethical SEO firm is the risk of dealing with a company that does not deliver on their promises. Many unethical firms will say anything in order to convince you that they can increase your organic traffic. When it comes to the issue of search engine optimization, you should only deal with a professional SEO firm that used best practices to increase your organic traffic. Do not simply trust a SEO firm just because they can advertise that they can get you a lot of traffic, as the truth is that no SEO company can create massive amounts of organic traffic. Before you decide to deal with an SEO firm, you should take the time to do research and only deal with those companies that are reputable.

SEO experts will tell you that one of the most important things that you should consider before choosing the best SEO company for you is to find a good SEO company without long contracts. We offer a month to month plan, but it can take a few months to show results and increased ranking. If they insist, we recommend that you do not agree to longer than a 90 day contract. 90-day contracts or a three month investment is a good idea for two reasons. First of all, if you aren’t happy and decide to cancel the contract early, you will not lose too much money. The other reason that a minimum of a 90-day investment is good, is that it gives us time to build a deep marketing campaign and optimize your site as dynamic, linked and informative marketing content is submitted to the search engines.

Another thing that you should think about when choosing the best SEO company for your needs is whether or not they offer social media marketing services. The internet has changed drastically since the beginning of the web. While there are some older methods of search engine optimization that are still very effective, there are many companies who are using social media to promote their business. For this reason, you may want to focus your attention on getting the best company possible who offers social media marketing services. By getting a SEO firm who offers this type of service, you will be able to ensure that you have an expert helping you promote your business website through various different platforms.

The last thing that you should look at when choosing the best SEO company is their track record of providing results to their clients. There are plenty of different things that you can do to increase your website’s traffic and these include link building, content marketing, press releases, and the list goes on. Many SEO companies have been around for several years now and they continue to offer continuous support to their clients. They may be new in the business but they are still giving the same high quality service that they have offered to other business owners in the past.

So there are some things that you should keep in mind when choosing the best SEO firm for you. Remember that you don’t want to spend more money than you need to. Also, you want to choose a company that has a great portfolio, tenure and  reputation so that you don’t end up wasting your money. With these things, you will be able to hire the right to agency or SEO firm to help you get the most out of your website’s search engine optimization, each and every… month-to-month!

What is Search Engine Optimization, is SEO real or snake oil?

What is Search Engine Optimization? Yes, it’s very, very real and essential for your business success.  What does it do?

  • Helps the search engines like Google to determine what your page is about.
  • Distills content so that what you’re trying to communicate can be accessed by the wider public.
  • Has your page and content load in a fast way to accommodate mobile devices and ever changing technology to get the best user experience.
  • SEO determines whether or not your business is successful and reachable online, adhering to the best website and business practices and can be continued to be ranked highly in Google, Bing and Yahoos indexing search results.

 

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Is Mobile Page Speed Optimization Important?

Web-page speed is an important factor in the success of a website. You may think that it doesn’t have an effect, but this is simply not true. Even if a website has an amazing design and is well designed with lots of visual elements, without a good website load-time speed, you will find your website will lose out on huge amounts of potential customers and hence lose money too. It’s in important ranking factor with Google and the new mobile first priority, since so many now browse the internet on a mobile device as opposed to a desktop. A slow website is also prone to technical difficulties and user mistakes, as well as get ranked lower in search engines, so users will avoid using your website and move onto someone else’s.

Good web page speed optimization needs to be a high priority for any website owner looking to get the most out of their marketing budget. The speed of your website dramatically affects your website’s SEO (Search Engine Optimization) and bounce rate. Bounce rates are basically measured as the amount of single-page session of less than one second duration divided by the number of page views on your website. This means that the more unique visitors you attract, the better chance you have of making sales and earning revenue, or at least maintaining a good ROI (return on investment).

So you can see that there is a direct relationship between the performance of your website and the amount of money being earned by your business. It’s important that your website is optimized for the targeted audience, but that also means that you need to pay attention to how your website is being viewed, especially when it comes to mobile page speed and embedded media. If you want your website to perform well and help you make a profit, then it’s essential that you find a web hosting service that offers integrated media optimization solutions along with website-speed optimization. By combining these two powerful technologies you can guarantee that your website will perform consistently and will attract more traffic, which in turn will help you increase your profits.

Create Original Content To Enhance Your Website Relevancy In Search Engines

Search engines are very particular about website relevant content. If the content is not found to be relevant, it will most likely be deemed irrelevant or even marked as content spam which can have a negative effect on your site’s ranking. We have to understand that we cannot underestimate the importance of having fresh, up to date, quality content because your readers will come back to read your site or purchase from you again and again. In fact, they may share your content, bookmark your site and refer others to your blog articles in the future.

Blog articles are excellent content for your website, because they contain the keywords that are most important to your visitors. You can use the keyword suggestion tools provided by most blogging websites to do so. These tools are part of the SEO (search engine optimization) efforts, you need to make in order to improve the visibility of your blog and your site. Once you submit more interesting and compelling articles, it is highly possible that your website will move up in rankings as these search engine optimization efforts pay off.

The challenge is that it may be difficult to find sufficient time and energy to write new articles. It is also not always easy to write something that will appeal to your target audience because you might have already written many posts on the same topic. This is why you could hire a creative writer to produce the blog content for your website or blog, and also have them write articles on other sites for you. The writer will be responsible for producing unique content that will be of interest to your readership.

good websites

 

One of the advantages of using an original content for your blog or website is that your search engine rankings will improve. Search engines look for the original content and will give more respect to websites that have this type of content, a ranking factor called domain authority. Search engines like to provide an interesting and unique content that is not repeated on other sites. So if you are able to provide interesting and unique content then you will attract more visitors to your site. By using the same old, dated content, your site will be boring and therefore it will lose rank quickly in search engine results.

In addition to providing interesting, fresh and unique content, you can also offer other things to your readers in order to increase traffic to your website or blog articles. For example, you can offer useful tips and information to your readers and this will encourage them to visit your site further, or create am interactive blog or teaching community. You can also add a rating system in your blog articles, called rich snippets. This will enable your readers to rate the quality of your site and the information you provide. The more ratings you receive, the more popular you will become and more likely you will attract a larger audience to your blog articles. In some, in all the years that we’ve been working with content creation for websites there’s only one true drinking factor in that is you build a site that people are interested in and come back to  and spend time on. There are no magical search engine optimization tricks are back linking to force one’s website to come to the forefront a Search engine’s in terms of relevancy when what they’re really looking for is that you’ve built something of Value and can be indexed to give the search user the content and information they are looking for.

Choosing the Best SEO Company

So we started our own SEO company after being in e-commerce and website design for many years. Before the inception of Boulder-Seo we used many marketing companies to promote our e-commerce website and had various experiences. One company in India wound up sending out hundreds of thousands of automated spam links to promote our website and we didn’t know they were doing that. This happened in 2017, and a few months later we received a covert penalty in Google and our website went to the fourth page, when in our field we were previously ranked 1-4 in search engine results.

Google did not notify us of an official penalty but there were hundreds of thousands of spam links from China and Russia and “Viagra” spam junk sites all pointed to our website with our most relevant keywords. We vowed to never hire an overseas SEO company thats uses unethical practices ever again and you run the risk with these low cost SEO’s, that they might do that. Your website and business can experience irreparable damage. We had to spend thousands of dollars and over a year trying to clean up our link profile. Once the links that were made to our site got pushed around through these internet back alleys, kind of like on the dark web, it resulted at one point, we had 250,000 junk back links! This basically ruined that particular e-commerce website. It never really recovered but we worked hard to regain it’s integrity and let Google know what happened to us.

This is directly from Google it tells you what things to look for things to watch out for when deciding which Seo company to hire.

 

How to Choose the Best SEO Company for Your Business, and What to Avoid

 

Hiring the best SEO company to improve your business website is a daunting task. There are many important factors that one should look for while hiring an SEO company. Choosing an ethical SEO company is one of them, as this company follows all ethical standards. SEO is a crucial tool to promote your business and increase its online visibility. It also helps in increasing your brand awareness and making you reach new levels of success quickly. Hence it is very important to hire the best SEO company for your budget.

We had more than one experience where an SEO company acts like a car salesman or an MLM. They try to rope you into extensive contracts and what we found again and again, is that they set up your business and your keyword monitoring, build a little bit of content for the first and maybe the second month, but then into the third month and beyond they do very little work and they receive residual income.

One very famous SEO company said to us that this was their business model and they only put effort into building content when the customer called to complain. Another person that works in the industry told us that their model was not to do any SEO content building and marketing but to get daily sales and contracts with false promises and the if rate of getting new people versus the rate of cancellation was financially positive than they considered that a success!

An SEO company that follows ethical practices can be easily identified through various parameters. They follow a certain code of conduct and practice. Therefore if you are hiring a SEO expert then make sure to check if he or she is following these ethical practices. Some of the practices followed by an ethical SEO company are listed in the video above and below. Hiring an ethical SEO company will help you get quality search engine optimization services at affordable rates. This in turn will enhance your brand image and help you achieve higher rankings in major search engines!

One of the most important parameters to consider while choosing an ethical SEO company is their level of experience in providing SEO services. An experienced SEO expert like Boulder-SEO, can provide you with customized solutions that are cost effective. Experienced SEO experts use ethical, powerful practices to offer better services and use practices to ensure that their clients do not face any negative issues or penalties on their websites. You can also be sure of getting quality results because these companies have a good understanding of the requirements of your business and your website. Moreover, ethical SEO companies are up to date, and constantly on the look out for the latest technologies and tools that will help them in providing better services. The right company can be invaluable tool toward your business’s continued visibility being an overall success, but the wrong company can indeed harm you.

What to consider before hiring:

  1. No Long Contracts
  2. A Portfolio with Proven Expertise
  3. Ability To Communicate with Company
  4. No Software Based Link Submissions

Before you choose an ethical SEO company for your website, it is essential that you check out the websites of these companies. You should visit their website and check out their portfolio of past projects. This will help you understand their quality of work. If the company has provided good results to its past clients, it will certainly provide quality services to you, then you can be rest assured that your website will perform better.

Another parameter that will determine your choice of an ethical SEO company is the level of communication that they maintain with their clients. A customer should always be able to contact the company through email or phone and ask for a quotation. A reputed and ethical company will always provide customers with an opportunity to ask any question related to their search engine marketing campaigns. If all is hidden and shady, that can be a refection of their practices.

The above mentioned aspects are the key criteria that you need to consider while choosing the best SEO company for your website. Please, from our experience we suggest that you vet the company and do not sign long contracts or any contracts at all with these companies because you can’t guarantee that they’re going to be doing work in subsequent months. Here at Boulder-SEO we will work for you diligently every month and provide summary of what we’ve done. We are an ethical marketing company that abides by all of Google’s best, white hat practices. Our services will help you improve your online presence and will improve the traffic to your website. So, if you want to achieve quality results, it is important that you use these services from an ethical SEO company… like ours!

 

How to Monitor Your Web Page Speed

What can you do to improve the web page speed of your website? There are lots of things you can do but if you want to really improve the website speed, you need to take a deeper look at what’s causing your website problems and how your overall site and images are constructed. Identifying the real reason why your website is running slow and making the necessary changes are the most important aspects of website speed optimization. Below are some simple tips to improve the performance and speed of your website.

A few simple tips to improve the web page speed of your website: Use good SEO practices:

  1. Chose a fast hosting plan like a cloud or VPS server, avoid shared hosting
  2. A fast loading template and plugins, all well coded and updated
  3. Optimize image sizes by using a compression plugin
  4. Use a caching and minification plugin with lazy loading images

Also, optimize your URL, title, header, and content so that search engines can pick up on what the page is about. Avoid long delays between pages loading, site loading time can be a known issue with Shopify stores with complex or third party themes. Use common SEO techniques to improve website loading time such as title/header optimizing, avoiding duplicate content, adding consistent accesility alt text in the meta tag, using alternative image names and alt text in images. The overall page should consistently communicate to search engines exactly what it is about for example the URL, the images, the content and the links should all create a cohesive piece of information that can be read understood an indexed by the search engine algorithms. Do not add unnecessary flash objects, JavaScript code, or animation and keep your page sizes as small as possible. It’s best to add videos that link to Youtube or Vimeo rather than serve them from your site. Avoid using software or un-trusted, dated plugins that will delete cookies, or causes bugs, code conflict or errors.

These are the first steps for increasing your website speed. We mentioned some simple things that you can do to reduce page size and improve your website loading time, but the real way to increase your page size is to remove unwanted elements from your page, and have non-essential content hidden from mobile devices or use an AMP plugin. You should do this without sacrificing content or reducing the visual appeal of your page. The result is a page that is easier to read and navigate. As you can see, there are many ways to increase the size of your website without sacrificing the important content and visual aspects that make your site unique.

Here are the four best tools to monitor your website load time the Google themselves recommend:

Google Page Speed Insights (Lighthouse) https://developers.google.com/speed/pagespeed/insights/

Web Page Test https://www.webpagetest.org/

GT Metrix https://gtmetrix.com/

Pingdom https://tools.pingdom.com/